Business Analytics Fundamentals | Free Learning

Section outline

• Select section General

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  General

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  • Select activity Announcements

    

    Announcements Forum
• Select section Business analytics foundations

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  Business analytics foundations

  This lesson introduces business analytics as the discipline of turning data into clearer decisions.

  • Select activity Business analytics foundations

    

    Business analytics foundations Page
• Select section Business questions, metrics, and KPIs

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  Business questions, metrics, and KPIs

  This lesson focuses on translating goals into measurable indicators and usable analytical questions.

  • Select activity Business questions, metrics, and KPIs

    

    Business questions, metrics, and KPIs Page
• Select section Data collection, quality, and governance

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  Data collection, quality, and governance

  This lesson covers the importance of clean data, trustworthy inputs, and disciplined measurement foundations.

  • Select activity Data collection, quality, and governance

    

    Data collection, quality, and governance Page
• Select section Descriptive and diagnostic analytics

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  Descriptive and diagnostic analytics

  This lesson explains how analysts describe performance and investigate why results changed.

  • Select activity Descriptive and diagnostic analytics

    

    Descriptive and diagnostic analytics Page
• Select section Forecasting and predictive thinking

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  Forecasting and predictive thinking

  This lesson introduces forecasting mindset and the role of predictive thinking in planning and decision support.

  • Select activity Forecasting and predictive thinking

    

    Forecasting and predictive thinking Page
• Select section Dashboards, data visualization, and storytelling

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  Dashboards, data visualization, and storytelling

  This lesson focuses on turning analysis into clear dashboards and narratives decision-makers can use.

  • Select activity Dashboards, data visualization, and storytelling

    

    Dashboards, data visualization, and storytelling Page
• Select section Experimentation, segmentation, and decision support

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  Experimentation, segmentation, and decision support

  This lesson covers how analytics supports testing, comparison, and more confident commercial decisions.

  • Select activity Experimentation, segmentation, and decision support

    

    Experimentation, segmentation, and decision support Page
• Select section Communicating insight, ethics, and adoption

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  Communicating insight, ethics, and adoption

  This lesson concludes the course by focusing on communication quality, responsible use of data, and organisational adoption.

  • Select activity Communicating insight, ethics, and adoption

    

    Communicating insight, ethics, and adoption Page